DUBLIN, January 12, 2022– (BUSINESS WIRE) – The report “Video streaming and sports – Thematic research” has been added to ResearchAndMarkets.com offer.
An over-the-top media service (OTT) is one that is offered directly over the Internet, and is essentially another term for an OTT streaming platform to bypass cable, broadcast and satellite television platforms, which have always been the traditional broadcasters of sports content. OTT platforms were widely available through websites and apps on personal devices such as laptops, smartphones, game consoles, but their availability has become more prevalent on cable TV, Sky and Virgin offering both of which are Netflix devices such as Amazon Firestick providing various streaming platforms as well. , giving consumers great flexibility in the way they view content. OTT platforms were largely limited to providing film / TV content, the focus on sports content has increased in recent years as the platforms identified that sports audience could be key. significant growth.
The nature of the sports audience has changed dramatically over the years as traditional TV viewing has started to shift somewhat towards streaming content and online platforms. Research has shown that young people prefer to watch content online and that streaming platforms are increasingly becoming a powerhouse in the sports broadcasting industry, with Amazon securing valuable rights packages for the Premier League and the NFL. these last years.
While sports fans have always watched sports live in stadiums or on television from the comfort of their own homes, the growth of the internet has opened up many different ways of watching sports. As the younger generations became interested in sports, viewing habits began to change. Nowadays, many young viewers are more interested in online game streaming, and many watch multiple games at once. The accessibility with which many can access different events now is in stark contrast to before the turn of the century, when some games just weren’t on TV.
The gradual rise of OTT platforms has led other companies in the field to consider moving more towards live sports, as this is seen as crucial in keeping viewership high for many broadcasters. Live sports are an incredibly valuable commodity seen across the globe by millions of people, and it could become the key element for online streaming platforms to continue to grow on the rise.
An analysis of how streaming platforms entered the world of sports broadcasting and the various challenges they face
Amazon has managed to become one of the most valuable brands in the world, and was last reported as having a value of $ 254.2 billion. Amazon made its first foray into the sports rights market in 2017, when they paid $ 50 million to secure all ten Thursday Night Games for the NFL. The price paid marked a five-fold increase in the value of the rights, compared to what Twitter had paid for the same package the year before. Amazon’s business model is somewhat unique from the streaming giant, Netflix, as it offers sports as a complementary option to its broader film and TV offerings.
Facebook made an aggressive start in acquiring the sports rights in 2018, making deals for UEFA Champions League coverage in Latin America and La Liga coverage in India. Additionally, Facebook also struck a $ 30 million deal with MLB, which saw 25 games broadcast on Facebook Watch during the 2018 season. Despite this initial success, Facebook allowed its football deals to expire. in March 2021, choosing not to extend. The company also launched an unsuccessful bid for $ 600 million in 2017 to secure the broadcast rights to the IPL. While Facebook previously identified sports as an area of potential growth, they have now decided to change their strategy, claiming that sports broadcasting is no longer part of their video model.
A recent study by video technology company Synamedia and market research firm Ampere Analysis pointed out that OTT sports streaming services could generate $ 5.4 billion in lost revenue if piracy is stamped out. The study also discussed that service providers and rights holders should try to identify why so many fans are turning to illegal services. Many fans have felt pressured to pay for subscription packages in recent years as costs have increased.
In the United States, the growth of streaming platforms is expected to be rapid and significant over the next few years, due to the sheer volume of streaming platforms available. At least 104.8 million households in the country have a subscription to at least one SVoD platform by the end of 2020, which equates to 80.8% household penetration. The US SVoD market is among the most developed, with fierce competition between companies such as Netflix, Amazon, Hulu, and ESPN.
Main topics covered:
3. Thematic briefing
4.1 Technological trends
4.2 Industry trends
5. Industry analysis
5.1 Market Size and Growth Forecast
6. Value chain
8. Further reading
9. Our thematic research methodology
10. About the publisher
11. Contact us
For more information on this report, visit https://www.researchandmarkets.com/r/nwzrjc
See the source version on businesswire.com: https://www.businesswire.com/news/home/20220112005498/en/
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