DUBLIN–(BUSINESS WIRE)–The “Video Streaming and Sport – Thematic Research” report has been added to from ResearchAndMarkets.com offer.
An over-the-top (OTT) media service is a service delivered directly through the Internet, and is essentially another term for an OTT streaming platform bypasses cable, broadcast, and satellite television platforms, which have always been the traditional broadcasters of sports content. OTT platforms were widely available through websites and apps on personal devices such as laptops, smartphones, game consoles, but their availability has become widespread on cable TV, with Sky and Virgin offering both Netflix devices such as Amazon Firestick also providing various streaming platforms. , giving consumers great flexibility in how they view content. OTT platforms were largely limited to delivering film/TV content, the focus on sports content has increased in recent years as platforms have identified that sports viewership could be the key to growth significant.
The nature of sports viewing has changed dramatically over the years as traditional TV viewing has started to shift somewhat to streaming content and online platforms. Research has shown young people prefer to watch content online, and streaming platforms are increasingly becoming a powerhouse in the sports streaming industry, with Amazon securing valuable rights packages for the Premier League and the NFL in recent years.
While sports fans have always watched live sports in stadiums or on TV from the comfort of their homes, the growth of the internet has opened up many different ways to watch sports. As younger generations become interested in sports, viewing habits have started to change. These days, many younger viewers are more interested in streaming games online, and many watch multiple games at once. The accessibility with which many can access different events now is a stark contrast to before the turn of the century, when some games were simply not televised.
The gradual rise of OTT platforms has led other companies in the field to consider moving more towards live sports, as this is seen as crucial to maintaining high viewership for many broadcasters. Live sports is an incredibly valuable commodity seen by millions of people around the world, and it could become the key element for online streaming platforms to continue growing in the future.
An analysis of the entry of streaming platforms into the world of sports broadcasting and the various challenges they face
Amazon has managed to become one of the most valuable brands in the world and was last reported to be worth $254.2 billion Amazon made its first foray into the sports rights market in 2017, when paid $50 million to secure ten Thursday Night Games for the NFL. The price paid marked a fivefold increase in the value of the rights, compared to what Twitter had paid for the same package the year before. Amazon’s business model is somewhat unique from streaming giant, Netflix, as it offers sports as an add-on option to its broader movie/TV offerings.
Facebook had made an aggressive start in acquiring sports rights in 2018, securing deals for UEFA Champions League coverage in Latin America and La Liga coverage in India. Additionally, Facebook also struck a $30 million deal with MLB, which saw 25 games broadcast on Facebook Watch during the 2018 season. Despite this initial success, Facebook allowed its football contracts to expire. in March 2021, choosing not to extend. The company also launched a failed $600 million bid in 2017 for the rights to broadcast IPL. While Facebook had previously identified sports as an area of potential growth, they have now decided to change strategy, saying sports streaming is no longer part of their video model.
A recent study by video technology company Synamedia and market research firm Ampere Analysis pointed out that OTT sports streaming services could earn $5.4 billion in lost revenue if piracy were to be stamped out. The study also indicated that service providers and rights holders should try to identify why so many fans turn to illegal services. Many fans have felt left out of paying for subscription packages in recent years as costs have risen.
The growth of streaming platforms in the United States is expected to be rapid and significant over the next few years, due to the sheer volume of streaming platforms available. At least 104.8 million households in the country hold a subscription to at least one SVoD platform at the end of 2020, which is equivalent to 80.8% of household penetration. The US SVoD market is one of the most developed, with fierce competition from companies such as Netflix, Amazon, Hulu and ESPN.
Main topics covered:
3. Thematic briefing
4.1 Technology trends
4.2 Industry trends
5. Industry Analysis
5.1 Market Size and Growth Forecast
6. Value chain
8. Further reading
9. Our thematic research methodology
10. About the editor
11. Contact us
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