Interview with Jeff Rebello, head of sports information.
With over a third of the University of the Pacific student body participating in athletic programs, our student body is always abuzz with athletics. Beginning in 2021, Jeff Rebello took over the role of Director of Sports Information from Pacific and has given Boxer Athletics a sharp new look ever since. Rebello educates the public about Boxer Athletics performance while highlighting and telling athlete stories.
index: What does a typical day look like as a Sports Information Director?
Jeff Rebello: There are a lot of things that come into play. Basically, I’m in charge of all communications responsibilities at Pacific. This includes our sports website, where we hold all of our schedules, rosters, biographies, etc. I also do a lot on game days for our game day operations. Much depends on our management of the press room, the scoreboard and ensuring that all positions are filled. Most of my work involves preparing for match days, which usually take place at weekends. Probably the part I enjoy the most is the content creation aspect. On social networks, you can tell the story of the student-athlete.
index: What is your objective through your work?
JR: My goal is to best tell the story of the student-athlete. While highlighting their successes and celebrating their achievements, both on and off the pitch. I think it’s a very enriching experience to tell these stories. I try to showcase my creativity to show an understanding of what student-athletes do. I guess a lot gets to know the student-athletes and the coaches. Also, getting to know and understand the Pacific community. It’s something I enjoyed last year.
index: As students, I feel like we can tell how much our social media is involved in what’s going on in our lives. What is the thing you have done that you are most proud of?
JR: It’s something I wanted to take the lead when I got here (social media). I think social media is how most young people get their information these days. It’s so immediate and it’s the first way people get their media, so I want to make sure it’s the highest quality. It has become a very competitive business, so I try to make it as attractive as possible. What I’m most proud of is the amount of growth we’ve had over the past year. I don’t have the numbers in front of me, but I believe we are the fastest growing social media channels in The North West Company. I think it shows with the content created last year. The goal is to keep getting better and better. I don’t just want to be the best in the Northwest; I want to be the best in all of the West Coast and even in all of Division Three if I can. I know that won’t happen immediately, but it’s one of my long-term goals to solidify ourselves within the Division Three universe.
index: Is there anything coming that students should be excited about?
JR: Oh man, I think in general it’s an exciting time for Pacific. From an athletics perspective, I think there’s a lot of excitement behind what we’re doing and how we’re trying to grow. We’re trying to have more athletic success on the field, but we’re also constantly trying to improve in the classroom. I think it starts with our leadership; our Athletic Director, Keith Buckley, has a great vision for us and he wants the best for our student-athletes. I would just say there’s an amazing feeling to Pacific, and it’s the perfect time to be in Forest Grove.