Bet365 has increased its new customer offering for New Jersey state casinos from $ 500 to $ 1,000.
The operator previously had a 100% welcome bonus in place for deposits up to $ 500.
Now, however, the brand is looking to gain more market share by doubling this offering, which also signals the big marketing games being used in major US digital markets such as New Jersey. Of course, certain general conditions apply.
In the New Jersey division’s report on gross gaming revenue for September 2021, Hard Rock Atlantic City (under which Bet365 operates alongside Unibet and hardrockcasino.com) posted $ 5.8 million in earnings of Game.
For Total year-to-date internet gambling earnings stood at $ 51.7 million at the end of September.
By comparison, the sites associated with Golden Nugget (GNOG among others), Caesars Entertainment (Cesars among others), Borgata (Borgata and BetMGM among others), Tropicana (William Hill among others) and Resorts Digital (DraftKings among others) all generated more matches.
The New Jersey market is currently booming, with $ 1 billion recently surpassed in monthly online sports betting, while online casino revenues have also skyrocketed on several occasions.
When it comes to digital betting in the US, BetMGM, FanDuel, and DraftKings have traditionally been associated with being the market leaders.
Bet365 will undoubtedly aim to secure a much larger market share from Garden State with this new casino customer offering. This should prove to be a difficult question, but the operator is no stranger to carving out leading positions in the market – although this has traditionally been more tied to the sports betting market.