The New Jersey Devils are the latest professional sports franchise to partner Betway. The European-based operator is one of the new entrants to the NJ sports betting market and is doing its part to increase brand awareness.
Head quarter Great group already has a global agreement with the NHL and recently announced a multi-year partnership with the Philadelphia cream Circulars. Betway also signed an agreement with the NBA Philadelphia 76ers. So the deal with the Devils helps expand that reach with NJ clients.
According to the press release, Betway is continuing “its efforts to connect and engage with the vibrant Devils fan base.”
Let’s take a closer look at Betway’s deal with the New Jersey Devils
Obviously, bringing more exposure to the Betway brand is key.
There are several ways for the operator and the devils to achieve this. Basically, Betway will benefit from dynamic brand exposure and visible TV signage throughout. Prudential Center for home games. This includes the instrument panel, the Zamboni tunnel and the stair mark in the bowl. And there will be an advertising LED ring and dashboard in the bowl. Wait, there is more.
Betway will become the presenting partner of the The starting line-up of Les Diables, a series of social posts supported and promoted across all of the New Jersey Devils’ social media platforms.
“We are very pleased to add the New Jersey Devils to our current North American sports sponsorship portfolio,” said Anthony werkman, CEO of Betway. “Our partnership with the Devils will give us great visibility through the long list of marketing rights, which will allow us to showcase our products to New Jersey customers.”
NJ and Betway players continue to know each other
When considering NJ’s mobile sports betting options, Betway is probably a brand that Garden State gamers don’t think about.
And that’s for good reason.
Market leaders like FanDuel, DraftKings, Caesars, and BetMGM are now in season four of betting on the NFL.
So that means Betway is playing the catch-up game. Operation via Golden Nugget online game license, the application is gone live end of August. And like most of its competition, the platform also includes a Betway NJ online casino.
Of course, New Jersey is an extremely attractive market for any operator looking to locate in the United States.
From a sports betting perspective, you’re talking about the # 1 market in the country. Yes, that includes Nevada. In October alone, NJ players placed $ 1.3 billion in bets. And that’s an all-time American record.
On the online casino side, nine months out of 10 this year generated revenues of $ 100 million or more. Add it all up, and the 2021 total is $ 1.1 billion and over.
Add in favorable tax rates and the NJ market is even more attractive.
Now that Betway has passed through the doors, the next step is to create this customer database. Having the company name highly visible at Devils games will help.
“The New Jersey sports fan continues to be savvy, aware and engaged in sports betting opportunities; and we are delighted to introduce them to Betway’s unique platform, offering some of the most entertaining bets and competitive odds available today, ”said Adam’s cross, senior vice president of global partnerships for Harris Blitzer Sports and Entertainment and the New Jersey Devils.
Photo AP / Frank Franklin II