When Erin Mathany (BSM 2005) was a student in Brock University’s sports management program, the sports industry was dominated by men.
Two decades later, she is recognized as one of this year’s “5 to Watch” in sports among the first-ever all-female cohort of honorees.
Presented by George Brown College in partnership with The Globe and Mail5 to watch — The Canadian Sport Business Awards celebrates sports business professionals who have achieved significant early and mid-career success and impact before the age of 40.
Since graduating from Brock, Mathany has worked her way up the corporate sports ladder – from managing partnerships and commercial rights with the Vancouver 2010 Olympic and Paralympic Winter Games Organizing Committee to directing commercial affairs and business development with the Canadian Olympic Committee, overseeing marketing, communications and partnerships with the Canada Games Council. Today, as Senior Vice President of Marketing for Vancouver Whitecaps Football Club, Mathany oversees brand, marketing and digital content as a member of the executive team.
“I’ve always been curious and eager to learn and try new areas of the business – I’ve taken a few steps to get to where I am in my career,” she told about moving from sponsorship and business development to senior marketing roles. “I wanted to try out the marketing side of the business, and that led me to the Canada Games Council, where my team and I revamped the brand with a new logo, new look, new print and new tone. of voice. From there, I was able to transition into professional sports with the Whitecaps in a marketing role that I’m really passionate about.
Mathany is honored to be recognized for her efforts and is thrilled to be part of a group of all-female award recipients.
“This premier all-women class is a testament to the powerful bonds that currently exist between us and the momentum to support women and girls who work and compete in sport,” she said. “It’s a group of badass women that fills me with inspiration and admiration. I’m lucky to be among them.
Mathany is part of the recent wave of women in a field once dominated by men. There are more women working in sport today than ever before, both on the business side and on teams, and competing on the playing field.
“The growth of women’s sport is undeniable and becoming more commercially viable,” she said. “The Canadian Women in Sport Group works hard to advance women’s professional sports programs because we want to give girls the same opportunities that boys have in Canada to compete professionally. I’m excited and optimistic about the way forward and look to help keep the momentum going.
Mathany is grateful for her experience with Brock’s Sports Management program, crediting her hands-on approach to gaining real-world experience through internships and mentorship received from faculty.
“They get to know the students on a deeper level and follow their careers after graduation,” she said. “The relationships I’ve developed over the years with former classmates and professors — and having those people stand up for me — have been an important part of my career advancement.”
In addition to keeping in touch with former professors and classmates, Mathany maintained her ties to Brock by chairing the Sports Management Alumni Council, engaging with students by participating in alumni panels. students, leading the Brock University Alumni Association as president and most recently volunteering as a member of the Brock University Board of Trustees.
Her continued advocacy and support of Brock and the Sport Management Program was recognized in 2015, when she received the Distinguished Graduate Award from the Brock University Alumni Association and in 2017, when she received a Sport Management Service Award. .
Peter Tiidus, Professor and Dean of Brock’s Faculty of Applied Science, congratulates Mathany on his accomplishments and continued community involvement.
“Ms. Mathany’s recent recognition in the Canadian sports industry is well deserved,” he said. the many most successful graduates of the Faculty.”