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SIS (Sports Information Services), the leading multi-channel provider of 24/7 live betting services, has launched its new 24/7 live betting channel in South Africa with the operator of Marshalls World of Sport sports betting.

The new 24/7 live betting channel, a tailor-made solution for the South African market, includes a range of betting products on SIS’s market-leading numbers, such as the established 49’s twice daily draw and still popular, as well as a new regular 39’s. draw – created to provide even more betting opportunities to customers of 49.

The South African channel also includes premium greyhound racing, with up to 38,000 events – depending on the province – as well as horse racing from around the world, to ensure short and profitable content is available throughout. of the day.

The extensive 24/7 service was provided to Marshalls as a complete end-to-end solution, including images, data, comments, on-screen graphics with bet prompts and a range of markets and prices, including SIS Trading. Services, which provides betting operators with the most comprehensive range of markets and prices for live races spanning the entire betting life cycle of a race.

SIS’s new 24/7 live betting channel is now available at Marshalls outlets across South Africa, as well as in its online operations, and the bespoke channel demonstrates the SIS’s commitment to deliver localized and tailor-made products to its operating partners around the world, ensuring that bettors around the world are supplied with relevant betting content that meets their needs wherever they are, and at times that suit them.

Joe Andrews, Digital Sales Manager at SIS, noted: “It is an exciting step for us to partner with Marshalls to deliver our new 24/7 live betting channel in South Africa, which has been designed for the South African market and now features our offering. revamped 49’s.

“Numbers betting is extremely popular in South Africa, where there is a strong affinity with the 49’s brand, and Marshalls customers will appreciate the updated 49’s prints and new products now on offer. Besides horse and greyhound racing, Marshalls has a full live betting channel that will help drive customer engagement at all hours of the day.

Jeremy Marshall, owner of Marshalls World of Sport, noted: “We have been extremely impressed with SIS’s new 24/7 live betting channel since its launch to our customers and it will definitely help us increase engagement and generate additional revenue.

“Having access to a tailor-made channel specifically designed for the South African market is of great value to us as a company, this partnership proving that SIS fully understands the needs and requirements of the local market, wherever you are. in the world. “

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