Community and social change at the heart of the 2021 sports industry awards

After a virtual ceremony in 2020, sports figures gathered at Evolution London to honor the incredible achievements of the sports industry over the past year in the face of one of the most difficult times yet that the Sport Industry Awards 2021 have returned.

As a result of the industry’s unprecedented journey, charity and social change have become key themes for all of the winners.

Association Campaign of the Year YouGov Sport took part in the 2.6 Challenge – a campaign organized to save UK charities during the pandemic at a time when they were in desperate need of support. The UGC-led campaign brought together sports organizations from across the UK, as well as grassroots athletes, to bring the fundraiser back to those who lost it.

Sport England, meanwhile, have won twice. The organization’s Age UK campaign – a program that encourages older members of society to become active – won the Partnership Award in association with Evolution London, before being named Sports Organization of the Year in Association with AXA XL, recognizing the essential work it has done. supporting NGBs across the UK throughout the pandemic.

Marcus Rashford received the Integrity and Impact Award in association with Dow Jones Risk & Compliance, highlighting the critical role athletes now play in global social change, while inspiring Netflix documentary Rising Phoenix won the Tessa Jowell Community Award. in association with abrdn, bringing new eyes to parasport.

Sky Sports was named Media Organization of the Year, not only recognizing their production and broadcast prowess, but honoring the role they have played in driving social change, especially around the powerful message for Black Lives Matter in the Caribbean test series in 2020.

The Active and Wellbeing award was won by the FA’s Heads Up campaign which encouraged men to talk about their mental health, and the IPC – along with Allianz – won the first Sport Podcast Award for their Lessons From the series. Paralympics.

In the agency categories, Ear to the Ground took home the agency of the year, while Ten Toes took top honors in the Young Agency of the Year category in association with Kru Live, scoring the first winners in both categories. .

Alex Coulson, Managing Director of Sport Industry Group noted:

“What an 18 months it has been to get here, and what a night it has been to bring the industry together again and celebrate everyone’s successes – not just those who have won. The resilience and struggle our sector has shown is staggering. As always, being part of the Sport Industry Awards is a privilege and a journey of learning and discovery.

“It’s no surprise throughout the process that social change, activism and charity are so important. In 2020 and 2021, our sector has shown its human side and brought real change to those who need it most, and this year more than ever, I am proud and honored to be a part of it. Sport is a way to have fun, learn and develop, and the platform that athletes have can now generate immense positivity for all areas of society – I loved watching all the work come together. focus on this topic.

“Besides the hard work, what an incredible feeling it has been to bring the industry together. It’s been a long journey apart, and although we remember our absent friends, we at Sport Industry Group are proud to have created the platform for you to come together and it has been an honor to have you here. all like never before.