Covid19 challenges to dominate sports industry conference


TTOC President Brian Lewis. – SUREASH CHOLAI

The sixth TT Olympic Committee (TTOC) Sports Industry Conference will take place on Thursday.

It will be held virtually on Zoom due to the covid19 pandemic. The topic of this year’s conference is “The Future is Now! Implications of Covid19 for the sports industry. “

Among those scheduled to speak at the conference are TTOC President Brian Lewis, Sports and Youth Minister Shamfa Cudjoe and Agriculture, Land and Fisheries Minister Clarence Rambharat.

Head of International Affairs for Athletes First Partners, Yao Williams is responsible for marketing the client portfolio, which includes the National Basketball Players Association and the collective rights of 450 NBA players. Williams will speak on the evolution of sponsorship, sales and business development demands.

Possibility Playground founder Heather Moyse, who has competed in international bobsleigh, rugby and track cycling competitions, will share her knowledge at one of the panel discussions. Moyse is a two-time Olympic Winter Games gold medalist in bobsleigh. She and her teammate won gold medals at the 2010 Games in Vancouver and Sochi in 2014. In 2016, Moyse was the first Canadian woman to be inducted into the World Rugby Hall of Fame.

Timothy Odle, Deputy Program Manager in the Trade and Economic Integration Directorate of the Caricom Secretariat, will address the audience.

He will discuss the key role the service sector plays in the Caribbean and the measures Caricom is proposing to boost sports services.

Over the past year, Odle has been working on a regional covid19 action plan for the sports sub-sector.

Lewis is excited about this year’s speakers and panelists.

“It’s important that two-time Olympic gold medalist Heather Moyse shares her thoughts and ideas as a panelist. TTOC has worked diligently to bring together panels, topics, speakers and panelists who have different perspectives and experiences. Yao Williams has experience in the global sports industry and Caricom’s plans will be instructive.

Lewis added that the past year has taught sports organizations and people to think differently. “The coronavirus has challenged many long-held and largely undisputed assumptions about the sports industry. Due to the pandemic, sport has been forced to reinvent itself for a socially distant age. What are the implications, opportunities, new ideas and perspectives? How can sport and how should sport reset, reinvent, reinvent and rename to align key strategic propositions. “

TTOC celebrates a milestone this year. “This year, we are determined as we celebrate 75 years to host events relevant to the reality of the covid19 pandemic,” Lewis said.