India’s predominantly mobile gaming market has grown exponentially over the past year, largely driven by the availability of low-cost phones and mobile devices, as well as high-speed internet penetration coupled with affordable data plans. This has resulted in a surplus of data which, if properly exploited, can help online gaming businesses and service providers grow.
Data is king, especially in online games
According to Statista, the value of India’s gaming industry grew from $ 23.5 billion in fiscal 2014 to $ 62 billion in fiscal 2019 and then climbed to $ 90 billion during fiscal year 2020. This is due to growing engagement as the lockdown caused by the COVID-19 pandemic continues. Segments such as esports, real money games and casual games on the online casino platform SevenJackpots or other gaming entertainment sites like PureWin.com have also played a major role in the boom. of the games market in India.
A separate report from KPMG notes that “… the industry is expected to grow and reach a market value of $ 1 billion and around 310 million online gamers by 2021. This growth is expected to be further. supported by the global increase in digital payment user base, launch of new technologies at affordable rates, increase in local developer base and focus on developing content with local themes, Indian languages and global standards .
This growth has also generated a surplus of data (registrations, first visits, interaction and game time, peaks of activity and scores, and even payment methods and withdrawals) that can help companies improve their product offerings and services.
“Data processing and analysis is an integral part of any industry. It is used to facilitate and control multiple aspects of the business. So if we are to question the role of data analytics in the gaming industry, it will play a central role in understanding and shaping the gaming industry, ”said Tarun Gupta, founder of the game industry. Ultimate Battle online esports platform, at Analytics India Mag.
Big data paves the way for more jobs
One company that harnesses the power of data analytics is ENV Media, which is engaged in lead generation and performance marketing within the iGaming industry. He has recruited Svilen Madjov as the industry researcher of the online comparison site SevenJackpots, and he will have overall responsibility for the ongoing research and analysis of the Indian gaming market, with the aim of collecting data. in-depth relevant to SevenJackpots users.
Felicia Wijkander, Managing Editor of SevenJackpots.com, said: “Entertainment and education go hand in hand at SevenJackpots. Adding Svilen to the team as an Industry Researcher further strengthens our position as the market leader in trustworthy, authoritative and engaging gaming content. He’s also the perfect addition at the perfect time, with his research evolving in step with our migration to further improve our brand beyond industry standards. “
“As the leading authority on gambling information in India, we are committed to providing relevant, reliable and independent information to our users. With Svilen on board, we are delivering on our promises and will continue to lead the way in India and give our users unique insights and valuable insights on various gaming-related topics, ”said Mattias Bergehed, CEO of ENV Media.