Enteractive excels in responsible gaming certification from G4
May 5, 2021
(PRESS RELEASE) – Enteractive, the global leader in player reactivation and retention for the iGaming industry, has received G4 accreditation for responsible gaming practices for the third time in a row since its first certification in 2017 , receiving a glowing report from all over the world. player safety group.
The certificate is a feather in Interactive’s cap – as a global leader in retention and acquisition, the company places responsible gambling at the center of its revenue generation activities for partner operators. During the pandemic, this provided the gaming industry with another safety net for gamers, with Enteractive being proud to act as the first responder to identify problem gambling issues when speaking directly to gamers.
The G4 auditor “was impressed with the evidence provided, as well as the knowledge and enthusiasm shown throughout the audit.” In the assessment, G4 also noted that “the investment in attracting human capital clearly pays off in the concrete work done” by the company. “The ambition to tackle the different processes [in responsible gambling] holistically, and engagement with reactivation agents, is indicative of the overall approach that the team has defined ”.
The audit was carried out on March 25, 2021 and the G4 accreditation, following this audit, was renewed with immediate effect – the third consecutive time that Interactive has received certification since 2017.
Pedram Padidar, COO of Interactive, commented: “We are incredibly proud to have achieved such good scores with G4 listeners, and it just shows the commitment and priority we place on responsible gaming practices in the course. day-to-day engagement projects of our partners. . Gamers are the most important assets of our industry, so delivering sustainable entertainment with safety standards is crucial for gamers to enjoy the fun, while protecting those at risk ”.
Enteractive records all player issues related to RG and notifies the respective operator to enable them to contact players directly and ensure their welfare and safety.
G4 is a group of international problem gambling and responsible gambling experts with staff and board members from different regions of the world. They have many years of experience working with the gaming industry around the world to encourage responsible gambling and minimize the damage caused by problem gambling.