Extreme E is delighted to have won the top prize for Environmental Sustainability at this year’s coveted Sport Industry Awards.
The Sport Industry Awards, which took place on Thursday 12 May 2022 at Evolution London, included nominees from the highest echelons of the global sports industry. The occasion celebrated the immense work carried out in the sector in favor of social change and producing campaigns with an ingenious creative spark while organizing world-class events.
As a sport built around a social purpose, but with racing at its heart, Extreme E uses its platform to promote electrification, sustainability and gender equality in an effort to effect real change.
The electric off-road racing championship has been crowned the first winner of the sports industry’s environmental sustainability award. New for 2022, this award recognizes organizations that deliver environmental benefits through sport.
Alejandro Agag, Founder and CEO of Extreme E, said: “It is a huge honor to be the recipient of the first-ever Environmental Sustainability Award. It gives real recognition to everyone who helped play a part in the launch and delivery of our pioneering series – it’s great to see our visions from the very beginning becoming a reality. We look forward to going even further in raising awareness of the climate crisis and how to bring about environmental change.
“To be among such inspiring finalists has demonstrated the level of hard work that Extreme E, our teams and our partners have all devoted to raising awareness of environmental issues, promoting sustainable solutions and gender equality, while providing world-class sports entertainment.”
Ali Russell, Chief Marketing Officer at Extreme E, added: “Receiving the environmental sustainability award is a proud moment for our championship. We could not have achieved this without the support of our drivers, teams and partners, so I must pay tribute to them after receiving such an accolade.
“I look forward to Extreme E growing even more in the years to come as we continue to raise global awareness of the critical environmental issues facing our planet.”
The sport for purpose series has also been shortlisted for prestigious accolades in the Cutting Edge and Sport Organization of the Year awards, alongside industry leaders such as SailGP, ECB, Sky Sports and Vodafone.
Running in remote locations damaged by climate change or human interference, the Extreme E strives to maximize awareness of critical issues, while minimizing environmental impact. In February, the innovative series released its Season 1 Sustainability Report in collaboration with official innovation partner EY, which outlines the details of the series’ journey to becoming net zero.
Building on the success of its inaugural season in 2021, Season 2 of Extreme E “The Race for the Planet” kicked off at NEOM, Saudi Arabia on February 19-20. Working with Aurora and other creative partners, Extreme E will continue to deliver a graphic storytelling concept that combines sports and science stories to highlight the state of the planet.
The upcoming double header in Sardinia, Italy in July will bring viewers double the racing and ultimately double the impact in Extreme E’s race to protect the planet.
To learn more about Extreme E, visit – www.Extreme-E.com