Fan Tokens and the Sports Industry: Main Legal and Business Risks

Monday, November 15, 2021 By Joshua Kay

What do the Caribbean Premier League, FC Barcelona, ​​Everton FC, Ultimate Fighting Championship (UFC) and Formula 1 team Aston Martin Cognizant have in common? They have all recently launched their own Fan Token through

Fan Tokens are getting a lot of attention in the sports world, but what are they, how do they work and what are the potential legal issues? This article presents the technical and legal bases, with a particular focus on:

  • What is a Fan Token and how does it work?
  • How are Fan Tokens purchased?
  • Why do clubs sell Fan Tokens?
  • Legal considerations for clubs
  • Legal considerations for players and agents
  • The fans’ point of view

Please note that in addition to the legal considerations mentioned above, there will also be a number of important regulatory issues that clubs will need to consider. Regulatory issues are beyond the scope of this article, but will be considered in a separate exhibit.

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Written by

Joshua Kay

Joshua Kay

Josh is a commercial and regulatory lawyer with the London-based Wiggin Digital Entertainment team. He is experienced in advising clients throughout the production and distribution chain in the sports, esports, advertising and games industries on a range of commercial and regulatory matters, including acquisition , licensing and distribution of content through various digital platforms as well as sponsorship agreements and data. rights issues.

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