the dynamic operator of online iGaming, Betpoint Group, announced Tuesday its rebanding to the PressEnter group. This marks the start of a new chapter for the company in its continuous expansion strategy which led him to operate six online casino assets.
Driven in part by a new management team led by CEO Lahcene Merzoug, the operator considers that it is the right time to unveil a new corporate identity which, according to PressEnter, “corresponds to its ambitions to become a powerful player in the industry”.
“Press Enter is based on the concept of pressing the “enter” button on a computer keyboard and the resulting performance. This stands for determination, daring and always being the first to actThe company said.
Press Enter Group launch new brands, penetrate new markets and expand its product offering to new verticals starting with his first online sports betting to be put online shortly. It also plans to boost growth through M&A activity.
In an official press release, Lahcène Merzoug, CEO of PressEnter Group, spoke about the new corporate identity and said: “I am delighted to unveil our new brand identity which aligns perfectly with our ambitions to become a leading operator of online casino and sports betting brands in industry. We see this rapidly evolving business as a blend of technology, entertainment and iGaming that the PressEnter name and branding captures. It is modern, dynamic and agile – these are qualities that we have built into our culture and the products we operate. It is an extremely exciting time for the company, and it promises to be an incredible journey. To be part of it, all you have to do is hit enter. “