Sport Industry Group announced today that InsightX, an independent due diligence, feedback and sentiment analysis agency, has signed on as an official partner of the Sport Industry Awards.

Founded in 2020, London-based InsightX is part of a different intelligence agency. Working with a global team of researchers and investigative journalists, he provides the world of elite sport with clear and actionable insights into their partnerships, athletes, investors and suppliers and, in doing so, helps his clients protect their organizations and associated sports against damage to their reputation.

As part of the deal, InsightX will partner with the Integrity & Impact category, in part a tribute to award-winning sports journalist Simon Greenberg. Simon, who passed away at the end of 2021, invented and refined the model by which InsightX operates – producing the highest quality intelligence, bolstered by investigative journalism.

“It is an honor to have been asked to sponsor the Integrity and Impact Award at this year’s ceremony,” said Sophie Elsworthy, President and CEO of InsightX, “This award was so close to Simon’s heart, and it seems fitting that we can honor him and his legacy in this way.

“Sport is more than just performance, it has the power to bring people together, inspire future generations and give us purpose. At InsightX, we feel responsible for supporting the industry in maintaining transparency and integrity in its operation to ensure that the essence of the sport is not lost.

Since 2018, the Integrity and Impact Award recognizes individuals or organizations around the world who have demonstrated through their actions exemplary levels of ethics, integrity and trust in sport to help set global standards for best practices in governance and sports affairs.

In 2021, the award was presented to Marcus Rashford, for the outstanding work he has done – on and off the pitch – in the fight for the less fortunate, the less represented and the less heard in our society.

Dylan Pugh, Managing Director of Sport Industry Group, added: “We are delighted to welcome InsightX to the Sport Industry Group network, both as a partner of the Sport Industry Awards and as a sponsor of such a prestigious category.”

To celebrate this announcement, Sport Industry Group and InsightX are inviting members of the public to submit nominations for this Integrity & Impact Award. Click HERE to submit your application.

The Sport Industry Awards 2022 will take place on May 12 at Evolution London.