Irish Rugby | Rugby shortlisted for three Irish Sport Industry Awards

Banbridge RFC were shortlisted in the Best Initiative to Promote Women in Sport and Physical Activity category.

Caroline Meenandirector of women’s and women’s rugby at the club, spoke with IrishRugby.ie in November on the work in progress which included social rugby nights and Canterbury’s ‘Give It A Try’ programme.

Caroline also used lessons from the IRFU Leadership Development Program to help bring together a team of people at the club who focused on developing the women’s game.

#NothingLikeIt: How Banbridge is transforming its women’s and girls’ club. – Click here

Energy’s sponsorship of the All-Ireland League was shortlisted in the Best Sports Sponsorship category.

Energia brought a fresh look to the league and celebrated the core values ​​of club rugby through activations such as the annual Energia AIL Awards – which returned to an in-person format this year after a groundbreaking live virtual show during the lockdown .

Energia’s celebration of club play was also manifested through the recent TG4 documentary that celebrated 30 years of the All-Ireland League.

Energia AIL: A 30-year legacy – click here

To finish, IRFU was shortlisted in the category Best use of a communication platform in sport for its launch on ICT Tac.

The launch of Irish Rugby on TikTok is a moment in the sand for the Union as they embark on a
period of digital transformation that will make the game more accessible and relevant to new generations of fans.

Although active on social networks for many years with millions of followers, IRFU’s presence on TikTok is deliberately different with community building at the heart of its activity.

TikTok’s sponsorship of the Women’s Six Nations is also an opportunity for Irish Rugby to engage directly with a young female audience involved in rugby by highlighting their experience in try, Girls X7and the All Ireland League.

Some of the most liked posts on the account so far include can’t-miss skill moments from the All Ireland League, the camaraderie of a team celebrating a new player’s first cap, or the unique access to place a spectator next to a kicker. on an empty training ground.

Follow IrishRugby on TikTok

The 2022 awards jury chaired by Rob Hartnetfounder and CEO of Sport for Business, includes members of the sports sector from media, business, public relations and local and national representative bodies.

Mary O’ConnorCEO of the Federation of Irish Sport, said: “We are delighted to mark the return of the Irish Sport Industry Awards, in association with club strength. Sport is an integral part of the social and economic fabric of the country.

“The quality and the large number of applications received this year bear witness to this. We are really looking forward to bringing together key players in the sports sector for this important evening in recognition of the value of sport to the Irish economy.

“I would like to say a big thank you to the national governing bodies, local sports partnerships and those in the sports sector who have submitted applications this year.

“It was imperative for the Irish Sports Federation to reinstate these awards after restrictions were lifted and two very difficult years for the sector.”

Best Sports Sponsorship – Nominees

SPAR Partnership Kellie Harrington
Energia All-Ireland league sponsorship
Sky Ireland and the FAI Women’s National Team
AIG Effort is Equal Sponsoring Portfolio
Indeed Ireland Partnership with Team Ireland Tokyo 2020 Games
Gala Retail Special Olympics Partnership

Best Use of Communication Platform in Sport – Nominees

IRFU and TikTok
AIG Show Your Skills Campaign
Gymnastics Ireland Tokyo 2020 Olympics Social Media Campaign
Its Sport media platform dedicated to women in sport
Paralympics Ireland Team Ireland at the Tokyo 2020 Paralympic Games
Irish Football Association No Ref. No game. Campaign

Best initiative to promote women in sport and physical activity – Nominated

Women on the Water Rowing Program in Ireland
Swim Ireland Women in Sport Leadership Program
Athletics Ireland Forerunners Program
Banbridge Rugby Football Club Women’s and Women’s Rugby Development
Irish Wheelchair Association 4-Year Strategy for Women in Sport
Women’s Gaelic Football Association Leadership Apprenticeship Program

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