Super Gaming League, a global leader in connecting mainstream brands with video players of all ages in streaming, in-game and content through creator communities, proprietary platforms and esports properties, today announced the acquisition of Bloxbiz, a dynamic advertising platform designed specifically for metaverse environments. Launched in 2020, the initial Bloxbiz rollout allows brands to advertise popular Roblox game titles and helps Roblox creators with game monetization and analytics
Bloxbiz’s powerful advertising platform reaches over 25 million monthly active Roblox users through a collection of over 75 games selected and secured for the brand. In-game ads take the form of creative billboards that complement the gaming experience, allowing natural discovery without interrupting the game. Ads are measured using Bloxbiz’s advanced technology, which checks visibility in a 3D space and provides aggregated data on geographic audience, language and device.
Super League and Bloxbiz founders Sam Drozdov and Ben Khakshoor established a working partnership earlier this year, with Super League running several Roblox campaigns with leading entertainment and streaming brands looking for new ways to connect with young audiences. Witnessing the success and wide publicity of the programs, the companies determined that a unified market offering would accelerate their collective growth goals.
“We believe the acquisition of Bloxbiz is a game-changer for the Super League,” said Ann Hand, Super League chief executive officer. “This agreement allows us to execute on our plans to boldly expand our reach into the Metaverse, which we hope will appeal to our investors and the broader market. We’re excited to have the leader in in-game advertising on board to reach the vast audience that exists within Roblox. “
“There are exactly three reliable ways for brands to initiate an authentic relationship with gamers in today’s media landscape: in-game, in-stream and in-content,” said Matt Edelman, Chief Commercial Officer of Super. League Gaming. “Our acquisition of Bloxbiz places the Super League in an enviable position within the in-game advertising ecosystem. We can put marketers in front of an ever-elusive demographic audience on a large scale, while also generating a deserving income for enterprising game makers who work hard to make their hobby their livelihood.
This strategic acquisition of Bloxbiz adds to Super League’s already existing and rapidly expanding presence in the Metaverse, particularly its Minecraft audience through three owned and operated properties:
- Minehut, the largest Minecraft Java Edition community server host in North America, now with over 4 million registered users.
- Mineville and Pixel Paradise, two of the seven official Minecraft servers accessible through Minecraft’s Bedrock Edition on Xbox, Playstation, iOS and Android, which reach over 4.5 million gamers per month and entertained over 22 million gamers in 2020.
“The more time we spent with the Super League team, the more we realized that being a part of what they were building is the most energizing way to advance our vision of Bloxbiz,” said Sam Drozdov, co-founder and now director of Bloxbiz at Super League. “Metaverse platforms are giving game designers and developers an increasingly important role in the creator economy. Bloxbiz was founded to help them generate revenue from branded partnerships based on the audiences they command.
“Roblox is just the first step in our mission to support creators in metaverse environments,” added Ben Khakshoor, co-founder of Bloxbiz and now CTO of Bloxbiz at Super League. “The Super League has momentum and confidence as a company that understands this space, which makes the combination of forces so exciting.”