The partnership is supported by Sportradar, the official worldwide distributor of NHL data
Olympic Entertainment Group, OlyBet and the National Hockey League (NHL) announced a new partnership naming Paris flagship brand OlyBet the Official sports betting partner of the NHL in the Baltic region.
OlyBet will use official NHL mark in nearly 100 casinos, hotels and places to eat through Estonia, Latvia and Lithuania, as well as all of OlyBet’s digital assets.
As the official sports betting partner of the NHL, OlyBet will also benefit from marketing opportunities through the NHL social and digital media assets. In addition, OlyBet will leverage promotional opportunities in connection with the NHL Highlight Events Calendar, including regular season games, the Stanley Cup Playoffs and Stanley Cup Final, and international events including NHL World Series.
John Lewicki, NHL Vice President, Business Development and Partnerships, International commented, “We are delighted to welcome OlyBet to the NHL family. There are legions of loyal and passionate NHL fans in the Baltics, and the partnership with OlyBet, the region’s top sports betting brand, offers a tremendous opportunity for the NHL to engage fans in this part of the game. Europe. “
Corey Plummer, President and CEO, Olympic Entertainment Group and OlyBet Holdings noted, “This is the start of a great partnership with the NHL to promote brands and the sport. Ice hockey is very popular in our markets and our customers will now have more opportunities to engage with the NHL through live broadcasts and games, local events, social media and the best betting experiences in Europe. The combined power of the brand, the excitement of the sport and the live experiences is a proposition that our customers love and will have more with the partnership with the NHL. Sport helps people connect with family and friends, the ambitious and the passionate. We live for these times and could not be happier to have this partnership. “
“This unique partnership was also supported by Sports radar, the Official worldwide distributor of NHL data. The NHL uses Sportradar’s data-driven marketing solution, providing the League with digital marketing services to develop sports betting partnerships outside of North America, ”the company said in a press release.