Caesars Atlantic City has dispersed another iGaming skin, this time making it easier for PlayUp online casino to enter New Jersey. With this development, the relatively new online gaming company will compete for a place in America’s most mature iGaming market.
It is not yet known when this sports betting platform or its already announced sports betting platform will go live in the Garden State. However, NJ online casino players should expect a competitive product from the start.
What we know about PlayUp online casino
At present, concrete details are scarce. iGaming will be a new vertical for the company, which already offers robust daily fantasy, racebook and sportsbook products in other countries.
The PlayUp Sportsbook is also currently operating in Colorado. NJ will be its primary market for online casino products.
“I couldn’t be happier to share with you that PlayUp has continued to gain market access,” PlayUP said. CEO Dr. Laila Mintas. “Now with Caesars Casino, which is a very strong brand. The deal gives us immediate access to Iowa, Indiana and iGaming in New Jersey, and gives PlayUp an addressable market of nearly $ 500 million. We will continue to gain market access across the United States and continue to grow. “
While PlayUp already has an NJ sports betting license under the auspices of the Freehold racetrack, it still needs to get regulatory approval for iGaming. Currently, there is no official schedule for this.
Soon after receiving this approval, online NJ players might start to get a feel for what the platform will entail. To compete, it will have to be tough enough.
Will there be apps, live dealer games etc. ?
At the moment, this is all speculative. However, it is difficult to imagine that PlayUp would enter the NJ online casino market without such offers.
All of the top players in the NJ iGaming marketplace not only offer live dealer games and mobile apps, but an ever-expanding catalog of slot titles and table game variations. Perhaps the biggest question right now is whether PlayUp will ever complete the Winning Trophy and add online poker to its NJ menu.
This question could also go unanswered for some time. Building the online casino product is probably getting the full attention of the business right now.
Comparatively, online poker brings in much less revenue. So this is probably a secondary issue, if not a priority at the moment.
When the time comes to launch PlayUp online casino in New Jersey, expect to see more information on welcome offers and other promotions. Until then, just know that another brand is making its foray into iGaming in NJ.