SBC Leaders: The “Fight for Sponsorship Revenue” in the Sports Betting Space


In the latest edition of SBC leaders magazine, Mike smithSports radarAdvertising Manager’s – Unveils Possibilities In Ad Technology As More States Begin To Pass Gambling Legislation Before Highlighting How Ad: s Responds To Challenges sports betting marketing.

Meanwhile, IGT explains why partnerships are so crucial to the development and growth of tribal sports betting in the post-PASPA market.

In this latest edition of SBC Leaders, we also dive into the relaunch of bet365the new affiliate program, the growing popularity of women’s football and the “struggle for sponsorship income” following the implementation of the Betting and Gaming Councilthe new code of conduct of to support the promotions of gambling on social networks in football.

Heading south to Latin America and we talked with Fernando Facal, general manager of Hipodrome of Palermo, concerning the remote gaming license of the racetrack and the issues linked to the transition from land betting to online betting

New opportunities within the online space were a common theme in our casino section where Spribe‘s Shalva Bukia and Fantasy gamesFredrik johansson explore the growing influence of mobile on game development and why the desktop can take a back seat.

Meanwhile Gambling groupCEO of Maarja Pärt provides insight into how the company is pushing the boundaries in tech, crypto, and investing – discussing its rise through Coingaming Group, the growth of crypto games, and why it wants the he business continues to disrupt a number of industries.

Pärt was not the only leader to have tried to push the limits, with Pariplay‘s Andrew Maclean highlighting why the growing US betting market was an opportunity that “could not be ignored”.

Rounding out the magazine is a breakdown of the latest developments on the Fourth National lottery competition and an exciting insight into CasinoBeats Malta and SBC Barcelona Summit.

The new issue of SBC Leaders is available to download or read online HERE.

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