A thrilling evening at the Sport Industry Awards 2021 saw the industry come together for the first time since before the coronavirus pandemic to honor the work accomplished during this time, as well as to celebrate the resilience and dynamism of the industry. Among the big winners of the evening were Marcus Rashford and Barry Hearn.
Rashford received the Integrity and Impact Award in association with Dow Jones Risk & Compliance for his campaign work to end child poverty, while Hearn was honored with the Coutts Lifetime Achievement Award and received the trophy from the hands of his son Eddie.
– Sports Industry Group (@SportIndustry) September 8, 2021
Ear to the Ground Agency of the Year and Ten Toes Young Agency of the Year also triumphed, both of which won their respective awards for the first time.
– Ear to the ground (@eartotheground) September 8, 2021
Incredibly proud to have won such a prestigious award. It is a testament to the brilliant team for all their hard work and dedication. Thank you to all of our amazing customers and congratulations to all of the nominees and winners tonight. Excited for what lies ahead. # SIAwards2021 https://t.co/Iv4UPnq4K5
– Ten Toes (@TenToesMedia) September 8, 2021
Meanwhile, Sport England received the award for Sports Organization of the Year in the Judges Award category. The organization was honored for its role in helping NGBs throughout the pandemic, but also won the Partnership Award in association with Evolution London for its work with Age UK and a host of other charities in the launch of the We Are Undefeated program, which encourages both older people and people with disabilities to get active.
I like this photo. These guys and so many others gave our work the dedication and focus it needed during the toughest years. So proud @Sport_England #Sports organizations of the year # SIAwards2021 https://t.co/h9UHSk2LZ2
– Tim Hollingsworth (@tphollingsworth) September 8, 2021
Other winners of the evening included The FA, for its Heads Up campaign, which won the Active and Wellbeing award, and the 2.6 Challenge, which won the campaign of the year in association with YouGov Sport.
Mom, we won….
Heads Up, winner of @SportIndustry Active & Well-being price.
– David Gerty (@david_gerty) September 9, 2021
That feeling when …
You win the campaign of the year
– LiveWire Sport (@LiveWireSport) September 8, 2021
– Sue Anstiss MBE (@sueanstiss) September 8, 2021
– PTSportSuite (@PTSportSuite) September 9, 2021
– Alexandra Willis (@alex_willis) September 8, 2021
The statistically rich evening saw a multitude of famous faces walk the red carpet and attend the event, as well as handing out trophies on stage to the winners. Alongside the Hearns, Maro Itoje, Tanni Gray-Thompson, Jack Wilshere, Jake Humphrey, Jeanette Kwakye and Chelcee Grimes were all in attendance.
– Alex Segal (@Alex_Segal) September 8, 2021
– Chemmy Alcott OLY (@ChemmySki) September 8, 2021
– Simon Dent (@SimonJDent) September 8, 2021
thank’s for @SportIndustry for inviting me to # SIAwards2021 last night. It was a huge honor to present an award and meet so many amazing people. Congratulations to all the winners! pic.twitter.com/PHdlsIK0OB
– Christopher Skelley (@ ChristopherSke2) September 9, 2021
Had a good night at @SportIndustry Price with @ h_richardson8 Highlights for me: sitting between two power plants @ chrisgrant14a and @Tanni_GT
Tanni’s speech referring to the plight of Afghan Paralympic athletes and the rewards for @MarcusRashford & @Sport_England #cash pic.twitter.com/qLzx5G658P
– Kate Richardson-Walsh OLY (@ katewalsh11) September 9, 2021
– Charlotte Worthington (@chazworther) September 9, 2021