Sport Industry Awards 2021: the categories

The 2021 Sport Industry Awards have officially opened for nominations, marking a period of continued excellence and, above all, a new evolution within the sports industry.

This year, the Sport Industry Awards 2021 are looking for a more hopeful, vibrant and inclusive industry, and the categories echo that.

We’ve taken a look at each of the 14 categories below to give you an idea of ​​what they are…


ACTIVE PRICE AND WELL-BEING

An award for those who have helped us stay physically and mentally healthy, those who have kept us fit and kept us going. Whether it’s rushing in front of our televisions, tying the laces of our running shoes or cycling through the Alps from our living rooms, or more.

AGENCY OF THE YEAR

The one they all want to win. The ultimate agency gong for those who have delivered, for their clients, for their teams and for the industry. It was a difficult year to say the least, it is an opportunity for each agency to show how it has adapted and progressed.

YEA BRAND OR SPONSORR in association with Wiggin

This is for anyone who uses sport as the incredible platform that it is in new, innovative and exciting ways to cement themselves within their target audiences.

CAMPAIGN OF THE YEAR in association with YouGov Sport

Have you changed your mind ? Wowed the audience? Built communities? If you got your message across in the widest and best way possible, this award is for you.

CREATIVE CONTENT AWARD

That of directors who aspire to perfection, creatives who look at every pixel or producers who bring it all together. If your creative content work has wowed the industry, it belongs here.

CUTTING EDGE PRIZE in association with PT SportSuite

That of game changers. Those who have gone beyond themselves, crossed new frontiers, thought differently, or contributed new ideas or technologies.

DATA & BUSINESS IMPACT PRIZE in association with Sportradar

The one for calculators and the impact they have is all about how the data has been applied to create and/or deliver business opportunities.

FAN ENGAGEMENT AWARD

No bums on the seats? No problem… This is the one for those who have kept their fanbase engaged, interested and active under the most difficult of circumstances.

INTERNATIONAL PRIZE FOR CREATIVITY

A new global award for those who set new creative standards, challenging the way we think. From multinationals to freelancers, if you’ve worked differently all over the world, you’ll want to get in.

PARTNERSHIP AWARD

The handshake category – whether handshakes were allowed. If by working together – whether through sponsorship, smart collaboration, or a special relationship – you’ve created more success than working alone ever could, this one’s for you. you.

SPORTS PODCAST AWARD

Celebrating the greatest new medium, this is for those who have entertained, curious and engaged us. If your reviews are glowing and your subscribers keep growing, this one’s for you.

TESSA JOWELL COMMUNITY AWARD in association with Aberdeen Standard Investments

The price of sport for good – as simple as that.

(VIRTUAL) EVENT OF THE YEAR

In the most difficult times, the ingenuity of the sport shone: if, despite the obstacles, you managed to organize your sporting event, in any way, this one is for you.

YOUNG AGENCY OF THE YEAR

The Wonder Kid Prize. For those in the early stages of a special journey but already delivering at the highest level. A rite of passage and a matter of pride – a special recognition.


And don’t forget, you can also submit industry nominations HERE for our judges awards:

PRICES COST FOR THE OPERATION OF A LIFETIME

LEADERSHIP IN SPORT AWARD

AWARD FOR OUTSTANDING CONTRIBUTION TO SPORT

THE INTEGRITY AND IMPACT AWARD FOUNDED BY DOW JONES SPORTS INTELLIGENCE

SPORTS ORGANIZATION OF THE YEAR IN ASSOCIATION WITH AXA XL

MEDIA ORGANIZATION OF THE YEAR