Sport Industry Group CEO Alex Coulson to expand his role as a leader in esports

Sport Industry Group Managing Director Alex Coulson is expanding his role at parent company Benchmark to also serve as Managing Director of another portfolio company, the National Student Esports (NSE) esports organization.

Coulson, who has been the head of Sport Industry Group for the past six years, will continue to lead the team while taking additional leadership of NSE, the official body of college esport, which over the past three recent years, has become the most active. grassroots player community in the country. As a member of Benchmark’s leadership team, Coulson has supported NSE since its inception and will now play an active role in furthering future growth.

The move comes as the Sport Industry Group and NSE teams have broadened their skills and expertise, allowing Coulson to divide oversight between the two and demonstrate the two organizations’ progress over the past several years.

Sports Industry Group

Sport Industry Group, under Coulson, has grown significantly and now has an impressive and diverse group of properties, all aimed at developing, inspiring and nurturing the entire sports industry.

Existing properties continue to have more impact each year, with Sport Industry Daily, Sport Industry Awards and Sport Industry NextGen now informing, honoring and educating more than ever, while the new properties have brought the industry increased digital tools and experiences.

Among them, Sport Industry Spotlight, a series of online and tailor-made events tailored to specific audiences and areas of expertise and Sport Industry Slack, which brought the industry together when needed. In the meantime, the recently launched Sport Industry Jobs program now plays a crucial role as we all transition to a more balanced professional lifestyle.

Of these, new upcoming Sport Industry Group projects will be announced in due course, but as the industry continues to move forward in the wake of 2020, Sport Industry Group is strengthening its role of service and development. steward of the sector.


NSE, the official body for university esports in the UK, has established itself as a key figure in the UK esports industry and has the most active grassroots gaming community in the country. NSE works with major publishers such as Nintendo, Riot Games, and Ubisoft, and has long-term, successful partnerships with Barclays, Intel, and Monster Energy.

NSE manages the British University Esports Championship, the official esports competition for UK universities, and in 2020 the competition saw more than 1,700 teams from 95 universities compete against each other on a number of esports titles, with over 70% of participants enrolled in a STEM course.

Alex Coulson, Managing Director, Sport Industry Group and NSE, said: “It’s my role that is changing, and it’s a really exciting time for me, but that says a lot more about the Sport Industry Group and the NSE teams. It is thanks to their skills, knowledge and hard work that I can take on the role of Managing Director in both companies. It is a real privilege to work with all of them, well supported by the central Benchmark team and other companies as well.

“Over the years we have seen a tremendous amount of knowledge shared and movement between the sports and esports industries, and this mutual learning is something that I plan to use to benefit businesses as much as possible and to their respective communities. “

Nick Keller, CEO and Founder of Benchmark, added: “This is an exciting time for Benchmark as we continue to become a platform for business growth and incubation, around health, wellness, sport, esport and sports. social impact.

“It’s also a fantastic step for Alex who has been an integral part of Benchmark for many years. He will bring his network, experience and passion for communities to thrive to both organizations. It has been there as traditional sport and esports overlapped and is now perfectly positioned to bring new expertise and vision to both.