WeThe15, which aims to be the largest human rights movement representing the 1.2 billion people with disabilities worldwide, has been named International Campaign of the Year at the 2022 Sport Industry Awards.
Held in London, UK on May 12, the prestigious annual awards celebrate the achievements of the global sports industry, from delivering sporting events to using sport as a catalyst for social change.
Launched in August 2021 ahead of the Tokyo 2020 Paralympic Games, WeThe15 is a decade-long movement that aims to end discrimination against people with disabilities and campaign globally for visibility, accessibility, inclusion and equal rights for people with disabilities.
The International Paralympic Committee (IPC) and the International Disability Alliance (IDA) are leading the movement, along with a coalition of international organisations. The contribution of adam&eveDDB, Pentagram, Fleishman Hillard, Porter Novelli and Portland has been instrumental in the success of WeThe15, which has now won eight major international awards.
International snooker players Judd Trump and Jack Lisowski presented the Sports Industry Award to IPC President Andrew Parsons and IDA Executive Director Vladimir Cuk.
Andrew Parsons, President of the IPC, said: “WeThe15 is a movement that organizes campaigns to amplify the voices of 1.2 billion people with disabilities and each award won by WeThe15 helps us raise awareness that 15% of world population has a disability.
“We are particularly pleased that our sporting peers have recognized the WeThe15 launch campaign as sport is fundamental to its success. Over the next decade, the IPC, Special Olympics, Invictus Games Foundation and the Deaflympics will work together to use the profile of our athletes and international sporting events to engage the 85% without disabilities in conversations and bring them to commit to making changes that help advance the lives of people with disabilities”.
Vladimir Cuk, Executive Director of IDA, added: “The International Disability Alliance is very proud to have jointly won the International Campaign of the Year at the Sports Industry Awards 2022 with the IPC and the entire WeThe15 network.
“Every industry and every community – from sports to business to nonprofits – must be part of this campaign so that we can change the global discourse on disability rights in every corner of the world. Change is happening and this award is the best testimony to that.
“We are embarking on a 10-year journey with this campaign and we invite each of you to join us. At IDA, we are particularly proud and excited about our partnership with the IPC. We are sure that this award is just the beginning.”
WeThe15 brings together the largest coalition of international organizations from the worlds of sport, human rights, politics, business, arts and entertainment, including organizations representing persons with disabilities. Together they will work with governments, businesses and the public over the next decade to drive change.
WeThe15 founding partners are the International Paralympic Committee, International Disability Alliance, Special Olympics, Invictus Games Foundation, International Sports Committee for the Deaf (Deaflympics), United Nations Human Rights, UNESCO, United Nations SDG Action Campaign, European Commission, The Valuable 500, Global Citizen, Global Disability Innovation Hub, United Nations Alliance of Civilizations (UNAOC), International Consortium on Disability and Development, C-Talent, Global Goals Advisory, ATscale – the Global Partnership for Assistive Technology, Zero Project and the Global Alliance of Assistive Technology Organizations (GAATO).